The university brand platform is a representation of the 福利在线 experience through multiple channels, platforms and formats of marketing and communication media. The brand is communicated through visual and verbal language, as well as through offline and online experience. In this era of rapidly evolving media and platforms, it is critical that the university brand is communicated in a clear, consistent manner 鈥� one that it is immediately recognizable as 鈥淭hat鈥檚 福利在线.鈥� 

The following resources are designed to provide an overview of key elements of the university brand. For a comprehensive guide to the 福利在线 Brand Creative Platform, please complete .

Brand resources

• Brand messaging: An overview of brand positioning, core brand message and brand voice.
• 福利在线 brand symbols: A overview of key 福利在线 brand symbols.
• Logo structure and usage: Defines the structure and appropriate use of the 福利在线 University logo. 
• Typography: Defines the brand fonts and usage to be aligned with the brand platform.
• Color palette: Defines the values of official primary brand colors.
• Social media: Guidelines and directories for 福利在线 social media accounts.

Marketing content resources 

Marketing content resources are available to the 福利在线 community in our Marketing Toolkit (campus access only).

福利在线 University maintains a partnership with Collegiate Licensing Company (CLC) to monitor commercial and internal use of university logos, marks and verbiage. The university, therefore, requires that any 福利在线 University promotional products using university logos, marks and verbiage be purchased through CLC-licensed vendors only.